As early as 1954, Juan Antonio Samaranch served as a member of the french Olympic Committee. In 1966, they was chosen International Olympic Committee, the International Olympic Committee later served as protocol officer, Executive Committee, Vice-Chairman and other staff. July 16, 1980, at the 60th birthday the day before the International Olympic Committee President Juan Antonio Samaranch was chosen. Since then they worked in the post for 21 years until his retirement in 2001.
Juan Antonio Samaranch, took office at the beginning, the International Olympic Committee precarious. Politically, the US-led NATO and the Soviet-led Warsaw agreement Group, the mutual resistance to host the Olympic Games in the other country; the economy, the International Olympic Committee deposits less than $ 250,000. At that time, described by the media, said Samaranch get the “imminent collapse of the castle, a top spot in the most vulnerable.” But in his leadership, the International Olympic Committee members quickly become the largest international organizations; they broke the Olympic amateur athletes to participate in the tradition of only allowing professional athletes, greatly enhanced the attractiveness of the game; they insist on the purity of the Olympic simultaneously, bold in commercial operation, so that the Olympic Games become a profitable and stunning event … …
Changes in business ideas of the Olympic Games, Juan Antonio Samaranch, is considered “reform generous.” 1984 los angeles Olympics, they became President of the International Olympic Committee held its first session after the Olympic Games. Prior to the Olympics, are “government” will let the host government is often lost lots of funds. This session of the Olympic Games, they decided to “contract” to the Americans Ueberroth. Ueberroth amazing, first of the TV rights tender, pulled lots of sponsorship; Then they successfully lobbied Coca-Cola, Fuji and other gigantic companies, funds as an Olympic sponsor. eventually, the los angeles Olympics in the case without government funding, to accomplish a 225 million profit. Since then, the Olympic Games by the “hot potato” into a “meat and potatoes.” Juan Antonio Samaranch, have seen the potential of commercial operation, so efforts to promote the sale of TV rights and the introduction of gigantic corporate sponsors and other business model. Results of 1988 Seoul Olympics, earned 4.7 billion U.S. dollars; Although the 1992 Barcelona Olympic Games earn 4,000 U.S. dollars, gave the local 260 billion dollars to bring economic benefits; the 1996 Atlanta Olympic Games, and created a $ 5,000,000,000 of the economic benefits … … Juan Antonio Samaranch and said: “The Olympic Games welcome the involvement of business! but must be clear, they are hosting the Olympic Games, not engage in trade fairs. in the event you require to make funds while ignoring the Olympic Games goals and objectives, they do not conduct the Olympic Games.